Archive for May 31, 2011

DS Lite Price Drop: What Does It Mean?

News broke today that effective June 5th, Nintendo will be dropping the price of the DS Lite portable gaming console from $129.99 to $99.99. They also announced that they’re taking some Mario games and putting them in red boxes so you can pick them out of the crowd, but really, who cares about that? (Sorry, I really don’t.)

What interests me, obviously, is the console price drop. Clearly, this was planned; June 5th is the day before E3, after all. The real question is this: why drop the price?

Well, there could be several reasons. As the PlayStation 2 has proven, putting out a successor console doesn’t mean that the original is obsolete. Only recently have we seen a noticable decline in PS2 sales, even with the PlayStation 3 on the market for years. Why? Well, there are still a lot of great games on the PS2, and it’s a hell of a lot cheaper than a PS3.

So, let’s look this price drop from that perspective. The Nintendo 3DS is our successor console in this instance. While it is indeed the newest portable gaming console that Nintendo has given us, it’s much more expensive than any of the DS models out there, and there has been a plethora of complaints about the eye strain the 3DS’ 3D effects have been giving players. I myself tried a 3DS twice, and was unable to play for longer than about 45 seconds before my eyes started to water and I felt a headache coming on.

Well, in this instance, the DS Lite isn’t much different from the PS2. It may be an older console, but there are still games being produced for it, there’s still a solid market for it, and, of course, the price is a lot nicer than that of the 3DS. There has been rumors for some time now that Nintendo was doing away with the DS Lite altogether, but this news shows that we were clearly mistaken.

Besides it still being a logical way for Nintendo to make money, I have another idea as to why the DS Lite is being kept around and marked down in price. The 3DS probably hasn’t quite lived up to the success that Nintendo thought it would. If this is the case, why throw away a perfectly good avenue to make money? Rather than this being a sign of the original DS consoles still being relevent, this may be a sign that the 3DS is having a harder time in the market than we think. Could it be possible that the 3DS came into the market too soon? Perish the thought! (My opinion: Yes. Yes it has.)

I could also be horribly wrong. It wouldn’t be the first time.

Share your opinions on the topic here! And if you don’t own a DS yet, now is the time to go get one! I’m going to go home tonight and snuggle with my original fat DS and play 9 Hours, 9 Persons, 9 Doors. ‘Cause that’s how I roll.


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